About

We run what we sell.

We are operators. Ironwood runs its own businesses — the payroll, the reconciliation, the customer who has not paid — and sells the same systems that keep them running. Most firms advising small operators have never run one.

The proof is our own payroll on Friday

Ironwood operates HomeFlow Pro, Sideline Setups, Texas Pro Trailer Rentals and Playmakers Academy. It also keeps the books and does the CFO work for companies it does not own.

That means the reconciliation, the payroll run, the tax deadline and the customer who has not paid are not case studies to us. They are Tuesday.

None of it runs on goodwill. It runs on a team of AI assistants doing the parts nobody should be doing by hand, and a person checking the work before it goes anywhere.

We Build What Others Depend On is a description, not a slogan. Other people’s businesses run on work we did.

Who this is for

The owner doing their own books at nine at night, after the crews are off the road. Who has grown past the point where a shoebox and a spreadsheet hold, but has not grown into a finance department.

Who once priced a real fractional CFO, looked at the number, and concluded that help at their size does not exist.

It does. That is the entire reason Ironwood Consulting has a client list.

The whole firm, on one page

Two divisions, the work that spans them, and the businesses we run ourselves.

Parent

Ironwood Operations Group

  • Business & Financial Consulting

    • Evaluation and optimisation
    • Bookkeeping
    • Payroll
    • Fractional CFO
  • Digital Marketing & Technology

    • Custom digital marketing
    • Custom web design
    • AI integration
    • HomeFlow Pro

Across both divisionsIntegrated Operational SolutionsWhat a client buys when they use both divisions — one scoped engagement.

The businesses we run

  • Playmakers Academy
  • Sideline Setups
  • Texas Pro Trailer Rentals

We would rather be checkable than impressive

Ironwood is new as a firm. We are not going to dress that up with a founding decade or a team page full of people who do not work here.

What is not new is the work. The systems we sell are the ones already running our own businesses, which is a harder test than a reference.

Every claim on this site is one your accountant could verify.

Where to start

Tell us what is going on in the business. We will tell you which part of what we do would help most — and we would rather be a good fit than a fast one.

Business & Financial Consulting → · Digital Marketing & Technology →