About
We run what we sell.
After years of running our own companies, we built Ironwood to help other owners with everything we learned along the way: how to run a business, keep it profitable and get your time back.
Our story
Built from running our own companies.
Ironwood operates HomeFlow Pro, Sideline Setups, Texas Pro Trailer Rentals and Playmakers Academy, and it keeps the books and does the CFO work for companies it does not own.
The reconciliation, the payroll run, the tax deadline and the customer who has not paid are not case studies to us. They are our week. Everything we offer started as something we needed to run our own businesses. We lean on AI for the parts nobody should do by hand, with a human checking anything involving finances, security or sensitive data.
What we do
Four ways we help, one operation.
Accounting & CFO
Bookkeeping, payroll and a fractional CFO who helps you understand your numbers and grow.
Marketing
Google and AI visibility, social media, content and leads for home and field service businesses.
AI & Automation
AI consulting, agent creation and automation that buy back your time.
HomeFlow Pro
Ironwood’s custom-built platform for the home service industry.
How we work
Six steps to a business that runs itself.
Checked by a person at every step that matters. Start anywhere. Add the rest when it makes sense.
Evaluate
We look at how the business actually runs, and where the hours and the cash go.
Map
Every place money comes in and every place work gets stuck.
Build
The engine for the part that matters most, built for your business.
Automate
The repeating work moves from hand to system, with a person checking.
See
A dashboard that shows where the business stands in plain English.
Improve
Monthly review, and what worked tells us what to do more of.
FAQ
Questions we get
Which businesses do you run yourselves?
Who checks the AI?
Work here starts with a conversation
Tell us what is going on in the business.
We will tell you where we would start, and what we would leave alone. If we are not the right fit, we will say so.