Ironwood Operations Group
We Build What Others Depend On.
Ironwood runs businesses and does the work that keeps them running — the books, the marketing, the systems underneath. Personal service, backed by a team of AI assistants that handles the parts nobody should be doing by hand.
Below is everything we do. Find the part that fits your business.
What we do
Two divisions, and you can use either
Most clients start with one. Some end up with both.
Business & Financial Consulting
Financial and operations
- Evaluation and optimisation
- — we come in, look at how the business actually runs, and show you what to fix first.
- Bookkeeping
- — categorised, reconciled, closed on a schedule. AR and AP, journal entries, forecasting, and books your CPA can work from.
- Payroll
- — we run it in your accounting program, from your numbers or from the time-clock system you already use.
- Fractional CFO
- — someone sits with your numbers every month and tells you what they mean.
Digital Marketing & Technology
Software and marketing
- Custom marketing and web
- — search, content, social, and a site built for your business rather than a template.
- AI integration
- — building AI into how your business actually operates, not bolted on beside it.
- HomeFlow Pro
- — packaged software for home service businesses. Website, search, social, reviews and CRM on one login, live in about a day.
When you need more than one piece
A business that needs its books kept usually needs to be found online too, and the owner who wants both would rather not manage two vendors.
Start anywhere. Add the rest when it makes sense. We scope it together rather than selling you a package you have to grow into.
How the work gets done
A person reads everything
Nothing goes out without a person approving it. Every post, every page, every monthly note is read by a human being before it reaches you or your customers.
That is what the AI team is for. It does the work that would otherwise take hours and cost you a salary — and then a person checks it. The automation is why this is affordable. The person is why it comes out right.
Nine systems, all running today:
Works on your business
- Compass
- Turns the evaluation into a dashboard — where the business stands, what to fix first, and whether it moved.
- Ledger
- Categorises the month’s transactions, reconciles the accounts, and closes the month.
- Juno
- Content engine. Drafts posts, emails and video scripts in the client’s voice. Nothing publishes until a person approves it.
- Remy
- Answers the phone when the client cannot. Says she is an AI when she picks up.
- Atlas
- Search and AI visibility. Tracks how a business appears in search results and in AI answers, then writes the pages that close the gap.
Keeps everything running
- Mason
- Build and ship. Turns an approved plan into working software and deploys it once every check has passed.
- Warden
- Guards credentials, access, and the wall between one client’s data and another.
- Bedrock
- Keeps the databases, pipelines and environments running underneath everything else.
- Verity
- The check. Every consequential decision goes in front of two independent systems. If they disagree, the work stops.
Also ours
The businesses we run ourselves
We do not only advise. These are ours — with staff, equipment, seasonality and customers who pay late.
- Sideline Setups
- Tent and chair rental for sports tournaments, and for the parents who spend the weekend at them.
- Texas Pro Trailer Rentals
- Trailer rental, open to anyone who needs a trailer. Equipment, maintenance, and customers who return things late.
- Playmakers Academy
- A youth sports and athletic training facility. Staff, schedules, and a building to keep full.
They are why the advice is worth something.
Start with a conversation
Tell us what is going on in the business and we will tell you which part of this would help most — or that none of it would.